Ruth P. Stevens's expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants – IBM, Ziff-Davis and Time Warner.
She has been listed as one of the 50 Most Influential in Sales Lead Management in 2011, one of the 20 Women to Watch in Sales Lead Management in 2012 and 2011. Since going independent in the late 90's, Ruth has had a lot of experience with people who are on the fence with the decision of whether venturing out on their own is for them, or are they better staying with or seeking a firm to work for.
She will also help alert you as to the common mistakes people make when making this change without thinking it through all the way. This mistakes can make the difference between success and failure.
SLMA Director of Online Marketing, Susan Finch brings some of the more practical advice in this decision such as seeking the advice of your tax advisor or CPA, speaking to others in the same type of business as you are considering starting. She has been independent since 2001 and doesn't look back at her decision with any regrets. She also recognizes it isn't for everyone.
The show is informative and may bring up some points you'll find helpful if you are considering this leap.