9
Feb 2015
Content and Lead Generation through RSS Feeds
The Geekspeak Guides, Susan Finch and Yvonne Heimann, are at it again giving you ideas of how to use your own site content, content from other sites and from venues such as Youtube, Pinterest and more to populate your site, your podcasting venues such as iTunes and Stitcher. These ideas will help create that fill in content for your social media posts to give you more time to REALLY engage with people in real conversations. This episode was recently featured on Blubrry as a valuable episode.
RSS (Rich Site Summary or Really Simple Syndication) is your simple pipeline of information. In a nutshell, it’s a properly formatted text file created dynamically by websites such as blogs and other content management systems. They don’t all create them, but most do. There are even tools you can use to create one on your own. THIS is the file you want so you can PUSH your content and reuse it, reshape it and share it better with MANY more venues including iTunes. You may use this superpower whether you are gathering content from your website, Pinterest, podcast or other online sites and services.
This video will give you several ideas and teach you how to find your RSS feed on your own site, and where you can use it.
Did you know that PINTEREST is actually a BLOG with CATEGORIES? That means that your entire Pinterest account and individual boards can all be treated as an RSS feed.
Google offers a great FREE tool to generate a feed post, allow subscribers, manage subscribers and allow you to bring in content from other sites into your own, share your content with others with just a few lines of code and it is all DYNAMIC using RSS.
Having a feed address gives you something very specific to submit to Google on one specific topic.
Podcasts use XML/RSS feeds, as well. It's a text file with useful fields for these various venues. For a podcast, it knows to look for the associated media file, episode art and excerpt. Depending on the podcasting service you use such as Blubrry, Podbean, Lipsyn, you'll be given different options before they send your fabulous content off to venues such as iTunes, Stitcher, SoundCloud and more.
This 20 minute show gives you some great ideas to use your content to generate more interest, more credibility, more leads and ultimately more sales. Trust us, we know this works.
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SLMA Radio interviews Anderson Crosby president of Relecom, Inc. Host James Obermayer asks Anderson why he developed a reporting tool when so many are available within CRM and Marketing Automation programs. Who uses the tool more, advertisers, agencies or publishers? How easy is to use? What is the cost? What is the benefit of the benefit when using Relecom reporting?
These two independent disciplines are becoming as interconnected as yin and yang. One without the other, some would say, is almost unthinkable. Outbound telemarketing can stand on its own, but can Marketing Automation? Debra da Costa of Direct Marketing Partners makes a case why outbound telemarketing is the lynchpin for marketing automation. Da Costa is an SLMA “2010 20 Women to Watch” winner, and voted in 2010 as one of the SLMA’s 50 Most Influential People to Watch in Sales Lead Management. As the founder of Direct Marketing Partners she has guided her company towards serving B2B customers sales lead funnel management needs. In that pursuit, she has researched new approaches and spoken at industry organizations like the SLMA, to evangelize new lead management process developments.
Steve Gershik. VP of Marketing – SiriusDecisions
