Measuring and managing virtual events is every marketer’s challenge. Sales are suffering as live event leads have dried up and pipelines are falling. In this program, Victor Kippes of Validar discusses how to track and measure virtual event attendees, content consumed, demos attended, attendee behavior and consequent pipeline contributions and sales made. Every marketer for virtual events should listen to this program.
Read the rest of this entry »
Ever the optimist, Award-winning Magician, Scott Tokar, is looking forward to the irreplaceable trade shows he is a part of regularly. His corral of other performers know they can adjust and do online appearances, but nothing replaces the barker at a trade show driving people you never reached before to hear your message through entertainment.
Read the rest of this entry »
Host, Peter Gillett welcomes Elements, CEO, Ian Gotts. Some of the points they'll be covering include:
- Tradeshow integration a must for speed of follow-up – working with salesforce Admins
- Ease of producing QR codes for event registrations and fast check-in to get rid of paper lists and handwritten badges!
- Will the universal badge idea ever happen?
- Everyday content availability and auto-lead capture for the sales guys who won’t!
You may also be interested in Peter's perspective here:
SLMA Radio Sponsor
Zuant is a new generation of mobile lead capture system. One you can use at every Tradeshow and Event, or even every day when you're on the road to present and send videos and literature to your customers. It looks great and eliminates the need for manually entering your leads later. Now that's smart. www.zuant.com
Host Jim Obermayer interviews Victor Kippes, CEO of Validar on the tough subject of the attitude of trade show managers about sales leads. Do they really care? Is their job just to show up and throw up (the exhibit of course) and then not care about the reason for the show?
About Victor Kippes
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Much of Validar's value proposition is based upon Victor's experience as a receiver of leads. He has been in a sales role for over 20 years both as a direct contributor and as the leader of a large enterprise sales team. He is a recovering sales leader who understands very well the challenges marketing and sales leaders face specific to demand generation and lead management. If you are a marketing leader interested in understanding and articulating your true value, or a sales leader interested in improved conversions and pipeline growth, Validar and Victor are there for you.
Validar provides B2B lead management solutions to large corporations and we specialize in events. If you are attending or producing an event / campaign with the primary purpose of driving new opportunities to your sales team, Validar can help.
Its solutions lower cost by driving relevant lead follow-up activity to sales and increase revenue by reducing lead decay from campaigns. They enable their customers to identify, categorize and track new opportunities, pipeline and actual revenue contribution from their marketing efforts. Specialties: B2B lead management solutions for companies that attend or product events.
Cyndi Greenglass, Senior Vice President, Strategic Solutions for Diamond Marketing Solutions was interviewed by Susan Finch about strategic volunteering. Finch, as the founder of a national non-profit, Binky Patrol has been at both ends of this discussion. She and Cyndi were in line with their thoughts and recommendations about strategic volunteering.
In this show Susan asked Cyndi:
- What do you mean by “strategic volunteering”
- Is volunteering different than philanthropy?
- How much volunteering do you do?
- How much time does it take?
- What types of organizations?
- How did you decide where to volunteer?
- Why do you say that volunteering can be bad?
- Does this seem self serving?
- What is your advice on how to choose?
- Are you good at saying no?
Some of the take-aways included:
What advice do you have for other women to say no?
Have a personal plan - how does this opportunity/organization fit into your plan? If it does not - say, "No." At least say no until you figure it out.
What if you have 10% of your time allocated for volunteering and this new opportunity would add another 5-10%? You either need to pull back what you were already doing to make room for this new thing, or take a pass for now so that you don't do a shoddy job volunteering for either organization or project.
Can you leave us with 3 takeaways on how to become a strategic volunteer?
- Create volunteer activities. This is a great way to find good leadership candidates and use these opportunities for skill building and training
- Men tend to identify mentors at early age - in their career and at a personal level. This development use in a positive way volunteer contacts mentoring opportunities - networking, etc.
- Quickly identify if it is not a good fit get out fast.
CYNDI GREENGLASS and RUTH P STEVENS
WILL BE SPEAKING AT DMA13 Chicago
for the second year in a row.
Theirs will be a pre-conference intensive workshop.
Part 1 (Saturday, 12 Oct, 10am to 12:30pm): Everything Data in Business, Government and Institutional Marketswith Cyndi W. GreenglassReview how B2B databases are structured, and how to find the last crumb of useful information about customers and prospects, both internally and externally. Focus will be placed on internal data sources, compiled and response databases, as well as physical and digital sources of actionable data. You will learn specific steps for keeping your customer information fresh and clean.Part 2 (Saturday, 12 Oct, 2:15pm to 4:30pm): Developing and Delivering Compelling Motivational Offerswith Ruth P. StevensThis session will focus on offer development in B2B, providing key insights and examples of successful offer and creative in social media, mobile, and print communications. Case studies will illustrate excellent online and offline copy, design, and offer tests, and exercises will allow attendees to craft social media messaging that drive results. You will learn how to craft compelling offers at each stage of the buy cycle.
More about Cyndi Greenglass:
Cyndi is responsible for marketing and strategic solutions and manages our agency services team of data, analytics, creative, and digital professionals. With a strong track record in marketing, strategic planning, and database development, she helps our clients “market smarter” by providing strategic solutions. Prior to joining Diamond Marketing Solutions, Cyndi launched World Marketing Integrated Solutions, an integrated database and strategic marketing consulting firm. Her background includes 10 years in international business consulting with the U.S. Embassy and the U.S. Foreign Commercial Services.
Cyndi is a past president of the Chicago Association of Direct Marketing and past chair of the Direct Marketing Association Business-to-Business Council. She is a frequent presenter at major DM industry conferences and is an educator at several universities. Cyndi has twice been recognized among the Top 100 BTB Marketers by Crain’s BtoB magazine.
Exhibiting- It’s all about Leads! Forget branding, shows must create leads, leads and more leads.
Sometimes exhibit management forgets why they are going to exhibit. Everything at the exhibit is meant to create interest; everything must contribute to a higher lead count than last year. Why spend $50K or $500K on an exhibit and get the cheapest lead acquisition system which can contribute to the failure of the whole exhibit effort. Mike Sorgani discusses the successes and failures that all revolve around that simple little lead acquisition device that is too often an afterthought.
Mike Sorgani has served as ITN International's Vice President, Sales & Marketing since 2006. During his tenure with the firm, ITN International's revenue has grown from $5 million to $7 million annually. Mike began his career in the event industry in 1976 and has occupied key positions at several registration and lead management firms, including Registration Control Systems, CompuSystems and Exgenex. During that time, he has seen registration and lead management technology evolve from mag stripe to Near Field Communication (short-range wireless), today's leading edge. Mike is a frequent speaker at industry events such as CEMA Summit, ESCA's annual meeting, EXHIBITOR and EXPO EXPO.