Marketing departments spend from a few percent of yearly sales to 20% or more. If marketing managers can't follow the money they aren't doing their job. In our program this week with Paul Petersen, GM and Vice President of GoldMine Software we discuss ways that marketing management can make better decisions in lead generation and lead management by following the money. This program is live, not scripted and the host is Jim Obermayer. Mr. Petersen was a guest on SLMA Radio when he addressed the subject: Why CRM is NOT a settled science! It is one of the most listened to programs so far in 2015.
About Paul Petersen
Mr. Petersen is the general manager and vice president of the GoldMine business unit of HeatSoftware Inc. His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald's Corp, General Electric , Symantec, Allied Van Lines and now has 16 years with CRM background at GoldMine. Mr. Petersen holds a JD from Loyola University of Chicago and was one of the first to be awarded the Professional Certified Marketer designation by the American Marketing Association.
Headquartered in Milpitas, CA., USA, GoldMine is a division of FrontRange Solutions. GoldMine is a leading provider of mobile relationship management solutions for small businesses worldwide. Over 1 million users have selected GoldMine to help them manage over 1 billion relationships. GoldMine has been selected by businesses in more than 80 verticals and 45 countries to grow their businesses and build enduring relationships.
About Tony Tissot
- Target and nurture your best prospects easier
- Align Sales and Marketing to drive revenue faster
- Improve ROI and accountability with measurable results
Host Jim Obermayer and his guest Tom Judge tackle the thorny issue of not just how to create inquiries and leads, but leads that actually close. As Vice President of Direct Marketing Partners, Tom has solved this problem with some of the largest high-tech companies in business to business; and also some of the most modest in size. Leads that close is a problem for all companies regardless of size.
- Diagnosing lead-to-sales funnel problems.
- Solving those with custom go-to-market programs. Ranging from prospect database building, inbound lead qualification and nurturing, outbound target account lead generation tele-prospecting and appointment setting.
- Campaign management, lead management and analytics.
Join host, Jim Obermayer as he talks to Al Davidson about the four biggest mistakes people make in managing their sales funnel.
Many sales people are familiar with the concept of the "sales funnel," with the idea that every sale starts with a large pool of prospects, which are eventually narrowed down by the various steps of the sales process (qualification, presentations, proposals, etc.) leading to a much smaller number of customers who actually decide to buy and close the deal.
A big part of success in managing sales leads is developing a better way to understand and manage your company's sales funnel. Here are a few of the biggest mistakes that small business leaders tend to make in managing their sales funnels – and ideas on how you can get better results.
About Al Davidson:
Al Davidson is the President and owner of Strategic Sales & Marketing (SSM), which he founded in 1989. Under Al's direction SSM has designed and implemented new business development plans and programs for thousands of B2B companies nationwide. Since their inception SSM's calling center has completed over 50 million new business sales presentations to high level decision makers and generated over 7 million sales leads. As a result, SSM has developed major account development expertise in the high technology, manufacturing and business service sectors. In addition Al Davidson has 25 years experience in business-to-business (B2B) direct marketing, new business development consulting, sales force management, lead management, sales training, and B2B web marketing. SSM also powers the Connecticut Technology Council's Lead Generation Resource Center (LGRC). The mission of the LGRC is to provide advisory services to CTC members in the following areas; identifying new business opportunities; searching out and qualifying customer prospects and business partners; design, production and implementation of marketing programs and strategies.
A bit about Strategic Sales & Marketing, Inc.
Strategic Sales and Marketing (SSM) is a lead generation company specializing in B2B lead generation, appointment setting and managing sales leads for major accounts in multiple industry sectors. Founded in 1989 by Al Davidson, Strategic Sales and Marketing is widely recognized as one of the “leading lights” of the lead generation industry.
Highlights of their lead generation programs include:
- Completed over 50 million new business sales presentations for our clients.
- Al Davidson, founder and president, has been nominated by the Sales Lead Management Association as one of the 50 Most Influential leaders in the industry.
- Generated over 7 million sales leads for our clients.
- Created millions of dollars in new revenue for our clients.
Strategic Sales and Marketing clients range from small local businesses to Fortune 100 companies.
Will Crist, the host of SLMA Radio will discuss Right On Interactive’s favorite topic of “life cycle marketing.” Crist asks for examples of how LCM engages prospects and how its patent pending technology works. The company has a partnership with SalesForce.com (who doesn’t) but we want to know how this is special and about the other companies that Right On Interactive works with. And lastly we want to know Andrew Clark’s plans for growing Right on Interactive.
Andrew Clark - Vice President, Business Development
Industry veteran Andrew Clark recently joined Right On Interactive as vice president, business development, responsible for corporate strategy, marketing and partnerships.
Clark has more than 15 years of experience with some of the most respected companies in marketing technology, including ExactTarget, Aprimo and Walker Information. He comes to Right On Interactive from ExactTarget, a global provider of on-demand email marketing and interactive marketing solutions that recently completed a successful IPO. Clark led the company’s strategic partnerships efforts.
“Andy is a terrific addition to the Right On Interactive team,” said Troy Burk, founder and CEO of Right On Interactive. “He has experience helping to build successful companies in the marketing automation and technology industry. As vice president of business development, he will drive Right On Interactive’s marketing efforts and will be instrumental in directing our product roadmap and growing strategic partnerships.” Clark earned his MBA from Butler University and his bachelor’s degree from Purdue University. He serves on the board of Speak Easy, an independent non-profit that offers early stage startup companies resources needed to grow and succeed. He also has been active with the National MS Society and the American Heart Association.
Right On Interactive Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. We do this through our lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect. We believe in strategically engaging ideal prospects and customers and moving the right relationships forward – we help our client base of over 300 customers do the same.
Founded in 2006, ROI has since developed partnerships and integrations with Salesforce.com along with other software solutions. ROI now boasts patent-pending customer lifecycle marketing technology in our cloud-based solution. Through the experiences of our leadership team and organization itself, we offer strong thought leadership on marketing automation, customer lifecycle marketing and email marketing.