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Sales Lead Management Radio

Mar 2018

Who Owns the Pipeline? Marketing or Sales? – Matt Heinz on SLMA Live Radio

Listen on iTunes while paint the barn!


Who Owns the Pipeline? Marketing or Sales? – Matt Heinz on SLMA Live Radio

Traditionally, the pipeline has been called the sales pipeline and it has been owned by the salespeople. But is this a true statement today?   With the advent of new marketing automation capabilities, and artificial intelligence applications, marketing is relentlessly inserting itself deeper into the pipeline at almost every level.  To answer this question, we have gone to Matt Heinz, the expert’s expert on the pipeline question. 

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Nov 2017
May 2016

Actionable takeaways from the Modern Marketer himself, Matt Heinz

250-SLMARADIO-20160526-heinz.jpgNot everyone can read all of the fantastic books by authors who give us tips to grow our businesses, but host, Susan Finch, made time for Matt Heinz's book, "Modern Marketers Field Guide" recently. If you haven't read it yet, it's a great book to chunk out into actionable items by category: Email, Tradeshows, Website, Direct Mail and more.
Matt Joins Susan to talk about who best benefits from this book as well as a sneak peak as his latest book, "Full Funnel Marketing." This is a short episode, so no excuses for you to listen in.
If you listen to this episode you will also learn that Matt is a TERRIBLE bookseller and will tell you how to get both books free. Learn in this episode about determining what is URGENT vs. what is IMPORTANT.
If you haven't had a chance to dive into all that Matt and Heinz Marketing offers, get to know him. He's not only a quality and successful person, but he shares tips constantly to help you grow your business.
Matt is a prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt's career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt is living through the renovation of a 105-year old historic farmhouse in Kirkland, Washington with his wife, Beth and three young children.

Want more Matt? We have him right here:
You can read more from Matt on his blog, Matt on Marketingfollow him on Twitter, or check out his books (listed below) on

This episode is generously sponsored by adView.cfm?id=383The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. .The Vanella Group supports firms from Fortune 500 companies to startups.To learn more, visit or call 888-335-0340

and by Validar Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Since 2005 Validar has been turning Corporate Events and Trade Shows into Better Business. Call 888 784 2929 or visit us at
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