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Sales Lead Management Radio

Jul 2017
Jul 2017
Dec 2016

How PR Fuels Marketing and Drives Sales

250-SLMARADIO-20161208-fairleigh.jpgSLMA Radio host Jim Obermayer interviews Elizabeth Fairleigh founder of thE Connection. They will discuss the power of PR to fuel marketing initiatives and drive sales. Fairleigh says PR has grown in importance to shape opinions as the point of the spear in high tech companies. Plus, she contends that PR is no longer just skill based word-smithing; it is an ability to create strategy as companies shape the playing field for their products. And yes, as Elizabeth Fairleigh discusses how PR drives sales. Then Program covers:

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Nov 2016

Why PR is More Accountable in a Perplexing Digital World

250-SLMARADIO-20161201-wincko.jpgSome say that public relations is more important than ever before.  Others contend it is losing ground in a digital world obsessed with accountability (read as sales results for every dollar spent in marketing).  Is PR more accountable than other forms of marketing?  Let’s hear it from Cision SVP of Marketing Ken WIncko.  We may also get a review of their new Cision Communication Cloud™. The host is Jim Obermayer

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Apr 2014

The Recipe for Awesome PR that Fuels Marketing/Drives Sales

SLMA Radio host Jim Obermayer interviews Elizabeth Fairleigh founder of thE Connection. They will discuss the power of PR to fuel marketing initiatives and drive sales. Fairleigh says PR has grown in importance to shape opinions as the point of the spear in high tech companies. Plus, she contends that PR is no longer just word-smithing skill based; it is an ability to create strategy as companies shape the playing field for their products. And yes, as Elizabeth Fairleigh discusses how PR drives sales. 

About Elizabeth Fairleigh 
A results-driven, PR professional with 20+ years of communications experience, I have earned a reputation for consistently exceeding my clients' expectations. I work with forward-thinking companies who understand the power of PR. Clients tend to be companies engaged in some aspect of Marketing &/or Sales. Prior to founding thE Connection in 1995, I was PR Director for two Atlanta-based tech firms, one of which filed a successful IPO during my tenure. 
In addition to in-house corporate PR, I have 5 years of agency experience working for an Atlanta-based PR firm. I began my career as a journalist in Rochester, New York and graduated with a degree in English from Agnes Scott College where I was Editor of the college's award-winning newspaper, "The Profile."
I am a recipient of the Phoenix Award, presented by the Public Relations Society of America/Georgia Chapter, recognizing excellence among public relations practitioners. I am an original member of the Board of Directors for CRMA-Atlanta and a current member of AiMA. 
About thE Connection
thE Connection, Inc.. is a PR firm specializing in media and analyst relations - Elizabeth Fairleigh founded the Atlanta-based company in 1995 and currently provides services to clients throughout the US. While many clients have been in the crm/technology arena, Fairleigh enjoys working with clients in other industries including the arts & hospitality. 
Specialties: Strategic PR planning and execution, media relations (traditional & new), analyst relations, thought leadership PR, book publicity, writing & editing: press releases, case studies, pitch letters, etc.
Jan 2014

Why are Content Marketing Agencies all the Rage?

SLMA Radio host Jim Obermayer interviews Christopher Hosford, editor-in-chief of the HosfordGroup a content marketing agency.  In this week's program Obermayer asks Hosford, "Why are Content Agencies necessary?" 

Can the typical digital, direct marketing, or branding agency handle content creation for B2B and B2C clients; or has the need outgrown their talents and ability to respond? Obermayer agrees nothing is created in lead gen today that does not have a need for a 'pile" of content for the insatiable appetite of buyers.  What content do these agencies create and what is the cost?  Is it true that those with the best and most content win?

About Christopher Hosford

Christopher Hosford is editor-in-chief of HosfordGroup, a New York City-based content marketing agency. He and his team are all former journalists — Chris previously was East Coast Bureau Chief of Crain's BtoB magazine, where he also spearheaded the company's content marketing services for such clients as Oracle Eloqua, Marketo, Aprimo, Act-On and Adobe. Previously Chris was editor-in-chief of the VNU/Nielsen publication Sales & Marketing Management magazine, and has covered marketing, business operations, finance and law fof 20 years. Chris was born in Atlanta, raised in Miami, and is a graduate of the University of Florida.

About the HosfordGroup, LLC

HosfordGroup LLC is a New York City-based B2B content marketing agency, specializing in the development of white papers, case studies, original research, webinars, blogs, live and virtual events, infographics and videos, among other forms of marketing content, all in support of clients' strategic marketing goals. HosfordGroup works directly with enterprise marketers, as well as with agencies of record to supplement their own content marketing services.

A Content Marketing Agency

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Sep 2012

Sept 13: Expert talk about the STUPID mistakes bloggers make!

SLMA Host Jim Obermayer Interviews Dan McDade president of PointClear and Susan Finch of McDade publishes ViewPoint, The Truth About Lead Generation which was just named One of Top 50 Blogs by Top Sales World. Susan Finch, the director web services for the SLMA, has created over 100 blogs for her clients. Learn what works and what doesn’t. Hear what Dan McDade has to say about what he has done to create an award winning blog. Hear from Susan Finch who recounts the stupidest, and sometimes costliest mistakes new bloggers make.

Dan McDade of Point ClearAbout Dan McDade

Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.

In addition to serving as president and CEO of PointClear, Dan is the author of The Truth About Leads, an insightful book that sheds light on the little-known secrets that help focus B2B lead-generation efforts, align sales and marketing organizations and drive revenue. The book was published in 2011.

Dan is a board member and immediate past-chairman of the Technology Association of Georgia (TAG) Education Collaborative, an organization promoting STEM (science, technology, engineering and math) education in Georgia’s middle and high schools. He also serves on the TAG board. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009, 2010 and 2011. In addition he was named a 2012 Top Sales Expert and one of the Top 50 Sales & Marketing Influencers for 2012 by Top Sales World. Dan is also the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation.

About PointClear

PointClear is the prospect development company. Founded in 1997, the Atlanta-based company helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they're ready to close.

PointClear’s prospect development services include market development, lead development and opportunity development, encompassing the following functions: lead generation, qualification, and nurturing; event support; and data segmentation and management. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process.

This unique combination gives clients such as Quincy Compressor, CenterBeam, South Star Entergy Services, Intermec, Bomgar, Microsoft, Optum Insight, Joulex and D&B more predictable forecasts and significantly higher revenue results.

Susan Finch Web Solutions ProviderAbout Susan Finch

Susan prides herself on keeping the ego out of client blogging and web devel0pment. She believes in giving her clients all access to their files, with warnings of course of how to NOT break it. She has been in Marketing and Public Relations since 1984 and began devel0ping websites in 1996 with her first client, the City of Anaheim. Over the past several years she has a spent a lot of her time training clients on how to take charge of their sites, become disciplined in adding good content regularly, and helping them avoid simple, yet sometimes catastrophic mistakes.

Her background in public relations has helped her advise clients as to what they should share, and how they should respond to unexpected headlines that involve their companies.  Laguna Woods Village (formerly Leisure World) in Laguna Woods, CA taught her about the importance of training clients and spokespeople to respond to the media and express their views in a positive and diplomatic way.

Susan has been a director for the SLMA since 2008. She is also the founder and CEO of Binky Patrol, Inc. - an all volunteer non-profit that makes blankets and gives them away to children and teens in need of comfort.

Connect with her: | LinkedIn | @susanfinchweb

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