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Sales Lead Management Radio

Dec 2011

Dec 8: Crisis Communications Planning with Bob Conrad and Aprimo’s Lisa Arthur Data Socialization

December 6, 2011


Bob Conrad, Conrad Communications

SLMA Director, Christel Hall brings our guest, Bob Conrad to us.  She had this introduction to share, "Bob is a PhD, APR, and colleague here in Northern Nevada, whose day job is as public information officer for the State of Nevada (Dept of Conservation and Natural Resources).  As such, he has dealt with crisis management issues many times and speaks on crisis management to other business groups.  In fact, he recently created an ebook (available on his website) that covers an interview with Jim Lukazewski, who is PRSA National’s expert on crisis management, and who has been a crisis management consultant for major corporations and government officials.

Off hours, Bob is an author and blogger/creator of, a community news site.  I just finished editing Bob’s next book which addresses in part how often the media misinform…Toyota, EWG, etc., and are sometimes instrumental in creating a crisis where none would otherwise exist.  So as a public relations specialist, a crisis communications specialist, and a blogger, he provides an interesting mix.  Plus, he’s not shy about being controversial with some of his comments."

Bob will be discussing planning for the unforeseen emergency through good leadership and other tips.

SLMA Director, Susan Finch will be interjecting a few tips with regards to preparing your online presence to distribute your emergency or message about an unplanned situation quickly and effectively.

Lisa Arthur, Chief Marketing Officer - Aprimo

Lisa will be speaking on the topic of the "socialization of data" and how this trend impacts customer engagement.  As Aprimo’s Chief Marketing Officer, Lisa drives global market and brand strategy, solutions and product marketing, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet.

Lisa spent nearly seven years at Oracle, where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM and drove market and demand initiatives for all of Oracle’s services including its E-Business Suite On-Demand. Most recently, as the founder for Cinterim, Lisa applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies.

Lisa is a seasoned keynote speaker and has addressed diverse topics at Web 2.0, Office 2.0, American Marketing Association (AMA) Strategy Conference, Stanford University and the MIT Sloan CMO Summit. She has also appeared on Asia’s Wall Street Journal broadcast and published papers with AMA. Lisa is a member of Ball State’s Emerging Media Board of Advisors and a former advisory board member of the CMO Council. She holds a Bachelor of Arts from Ohio State University.