Are you prospecting because it’s your job? Is there another reason you prospect? Simply stated - do you understand why? If you don’t understand why you’re prospecting then you not going to win. It’s that simple. Join us as we interview Steve Burton — the only two-time and current winner of BESMA’s Sales Trainer of the Year — to drill down on this issue to help you understand the reason you go through the grind everyday.
10:30 SLMA Radio with guest host, Mari Anne Vanella, The Vanella Group @vanellagroup
Guest: Diane Updyke @dianeupdyke Topic: The REAL Alignment Between Sales and Marketing in B2B
From Gentile's deep background as a consultant, he discusses the three technologies that every new business must have to be successful. But during this conversation, he takes a step further and proposes that while marketing must concern itself with the foundational technology needs, it also must be equally concerned with the cash flow the company needs to survive. The program is hosted by Paul Petersen.
11:30 am Sales Pipeline Radio with host, Matt Heinz @heinzmarketing
Guest: Weldon Long @WeldonLong Topic: How Consistency and Focus Took Weldon Long from Jail to the Fortune 500
Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision making process. You will also discover what can stimulate that primal organ and how this translate into 4 critical questions you need to address to maximize your probability to PERSUADE.
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