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Sales Lead Management Radio

Feb 2017

How to Increase Sales by Automating the Lead Management Process

February 1, 2017

250-SLMARADIO-20170202-delacruz.jpgGuy De La Cruz reprises his appearance on SLMA Radio as we tackle the ever evasive end game of automating the sales lead process.  In his last program on July 26,  2016, Guy discussed the subject  Why Sales Lead Management Workflow Can Increase Sales 30%.  This time we delve deeper into the subject to discuss the 5-6 actions marketing can take to painlessly automate sales lead management.   The host is Jim Obermayer.

About our guest Guy De La Cruz

As the Vice President of Sales, Guy is responsible for accelerating global customer and revenue growth and overseeing all new customer engagement and acquisition strategies.

Previously, Guy was a Director of Sales at Lenovo and held various sales and sales leadership positions throughout his career there.  He was a key contributor to the leadership team that led Lenovo thorough a period of unprecedented growth in North America and drove over $750M in sales.

Guy graduated cum laude from Harvard University with a Bachelor of Liberal Arts, concentration in Economics.  He is currently pursuing a M.S. in Predictive Analytics from Northwestern University.

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