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Sales Lead Management Radio

Apr 2016

How to Use Science to Develop Qualified Leads

April 18, 2016


Ask a salesperson what they need from marketing and they will say, more sales leads.  Give them more and the next time you talk to them they will say you misunderstood them and they need more qualified sales leads.  In this SLMA Radio program we speak with Ben Sardella, co-founder and chief revenue officer from Datanyze about how a marketing department can make good on its promise of creating qualified leads by using technology.
About Ben Sardella
As co-founder and chief revenue officer, Ben oversees Datanyze's daily sales, marketing and business development operations. Before Datanyze, Ben served as VP of sales at Kissmetrics and started his career at NetSuite, where he pioneered the SaaS sales process. Ben is currently a mentor and advisor for a number of successful startups including Yesware and LaunchPad LA.  
About Datanyze
Datanyze is an all-in-one sales intelligence platform helping business uncover, research and reach the right prospects at the right time. Our software drives qualified leads, builds pipeline and increases overall revenue for hundreds of leading companies including Marketo, DoubleDutch and Oracle.

For media, analyst, and speaking inquiries, please contact Sam Laber at [email protected]


This episode is generously sponsored by adView.cfm?id=383The Vanella Group, Inc.-- the only firm that delivers telebased lead generation programs exclusively for enterprise technology providers. To learn more, visit or call 888-335-0340

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