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Sales Lead Management Radio

Sep 2012

Sept 6: Get rid of the business card fishbowl for small shows!

September 4, 2012

fishbowl-of-cards-600.jpgMajor trade shows and events provide lead collection and qualification technology that enables exhibitors to quickly determine where and how to spend their lead follow-up dollars. However, the thousands of small businesses that rely on events without such technology still use fishbowls to collect business cards that make follow-up a nightmare.

Working together, Event Technologies and Calvert Creative have embarked on a mission to bring large event lead collection and follow-up to the small business owners who rely on small events and expos to market their products. Their first offerings were introduced at the American Chamber of Commerce Executives Conference held in August 2012 in Louisville, KY.

Event Technologies of Long Beach, CA is a full service provider of lead management solutions for trade show exhibitors utilizing Internet based products developed by TPC Inc. of Chapel Hill, NC.

Calvert Creative of Cary, NC helps companies develop leads and sales through online marketing, all while working within their budget and timeline. “It’s like having a whole marketing department–right in your office.”

Fred Tremblay, VP Development at Event Technologies and President of TPC Inc., along with Jeff Tippett, Director of Calvert Creative will discuss the problems with small business lead follow-up and their efforts to help solve them.

SLMA will ask:

  1. What’s wrong with business card fishbowls at trade shows?
  2. What is new about your approach and what are the benefits?
  3. Who gets what?
  4. It would seem what we did not need is another “lead retrieval” system. Why would you build one?
  5. Who buys the services?
  6. How much is it? How is it affordable for small businesses?

The principals:

fred-tremblay.jpgFred Tremblay, who serves as President of TPC Inc. as well as VP of Development for Event Technologies, is a University of Michigan graduate with over 25 years of executive sales and marketing experience at IBM and Lockheed in North America, Europe and Japan. He later served as VP of Candle Corp, President of Sapiens USA, Inc. and CEO of Suite Software, each industry leaders in their market segment. In 1998 he helped found and served as CEO of NewLeads Inc. a leading supplier of tablet and PC-based trade show lead retrieval systems.

Fred’s management experience includes time as an independent consultant in the high tech industry and two years as Executive VP of the 1994 World Cup Organizing Committee in LA.

In 2002 he founded TPC Inc., a software development company who’s RapidResponse Follow-up and FulfillLit services address the problems that marketing departments find when trying to incorporate trade show leads into their lead generation and qualification processes. Trade show leads are unique and cannot be simply imported into an organization's CRM or leads management system nor can they be sent en mass to sales. Initial follow-up needs to be as unique as the leads themselves.

Since 2005 TPC’s products have been sold exclusively through Event Technologies of Long Beach, CA a full service provider of lead management solutions for trade show exhibitors. Having spent years observing this wasted effort first hand Event-Technologies ( has implemented a comprehensive set of consulting and out-sourced follow-up services aimed at improving an exhibitor's effectiveness.

Event Technologies / TPC’s goal is to provide trade show lead follow-up services utilizing advanced lead collection, scoring / rating and distribution techniques including electronic literature fulfillment to trade show exhibitors, large or small.

Their recently introduced eShowLeads product is a new service for the small exhibition market that makes large trade show technology affordable for the small business. eShowLeads ( lets exhibitors collect and manage information about their booth visitors using their smartphone or tablet. It eliminates the business card fishbowl and the manual efforts required to record and manage business cards, making lead follow-up faster and easier than ever before for less than $50 per booth compared to the large event average of $300 per device. Better follow-up means more success and a greater ROI for everyone.

jeff-tippett.jpgJeff Tippett, Director of Calvert Creative, attended graduate and undergraduate school at East Carolina University in Greenville, NC. Calvert Creative specializes in developing leads and sales for its clients with a focus on conversion.

Jeff has led Calvert Creative from being an in-house marketing department for the companies of Calvert Holdings, Inc. to a full-service marketing agency. Calvert Creative’s client list includes startups like MaxQ Ventures, Raleigh Colleges and Community Collaborative (North Carolina State University), and REDii (Raleigh Emerging Designers Innovation Incubator). Biotech clients include CureDM, Gentris Pharmacogenomic Genotyping Services, BioResource International, CiVentiChem, and BioTech Transfer. Other notable clients include The Ronald McDonald House, Cisco, the State of North Carolina, and Aaron’s.

Exhibiting a passion for public speaking, Jeff has presented for many groups including The Greater Raleigh Chamber of Commerce, Triangle Business Journal, and The Downtown Raleigh Alliance. He is also a frequent presenter at North Carolina State University. He has represented clients through media outlets including The News and Observer, NBC17, WPTF, and News 14.

As an active member of the Raleigh community, Jeff currently chairs the Greater Raleigh Chamber of Commerce’s Business Expo Committee and sits on their Small Business Board. He serves on the board of The Greater Raleigh Merchants Association (Shop Local Raleigh). A life-long musician, Jeff leads the contemporary worship service at Saint Andrews Presbyterian Church in North Raleigh.