This is our third episode in the series of Paul Furiga going through his book, Finding Your Capital S Story. We get to go down the history of advertising and where it lost its way and how the founders of advertising from over a hundred years ago as a whole have almost been forgotten (Have you heard of John Wanamaker?) at least their original methods and thinking behind the use of stories to relate to their target audience. What we are facing today is not how it started, and we have lost our way as we go in for the easier, messier quick kill and the splatter shot effect.

About Susan's Guest:

Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perennially top-ranked firm. Paul, who was formerly a vice president at Ketchum Public Relations, was honored in 2013 with the Public Relations Society of America Pittsburgh chapter's Hall of Fame Award for his impact in the region.

Before that, Paul spent two decades as a journalist, covering it all, from Cincinnati City Hall to Congress and the White House, as well as serving as editor of the Pittsburgh Business Times. As you can imagine, he has some stories to tell.