In business these days, it’s increasingly difficult to connect by phone, let alone face to face meetings, which is why Tradeshows are back in fashion with a vengeance. This should affect your planning now to really extract ROI from your Event Program. During this conversation, program host Peter Gillett and Jim Obermayer founder of the Sales Lead Management Association will discuss:
- The role of Marketing planning for Sales
- Why CRM data is key to sales productivity
- How to take Booth design to a new level which helps sales
- The role of private events, not just users conferences are important to sales
About the Host Peter Gillett
Peter Gillett is CEO of Zuant where he’s responsible for driving product development and client roll-outs of Zuant , the award-winning Mobile Lead Capture app across US corporations. An entrepreneur and innovator, Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s. CRM, lead generation and follow-up are still the focus for Zuant and its network of NACCENT call centers around the globe. Gillett will be a reoccurring host on SLMA Radio.
Contact Peter via email at [email protected]