Lack of sales lead follow-up is a plague on B2B Companies. Maybe, just maybe, a Sales Engagement Platform will solve the sales lead follow-up nightmare. Marketing managers should listen to this podcast.
Increasing sales this much is a bold statement and we asked Mike Hollison, CMO of InsideSales.com how it can be done. Of course, following up all leads increases sales, but InsideSales.com claims its self-learning engine drives predictive sales communications and engagement which combined with rep motivation results in dramatic sales increases.
The importance of content marketing in the high-stakes world of wealth management is non-negotiable. How can you expect customers to let you handle their hard-earned cash when you haven’t proven your industry know-how?
CRM systems are seldom simple to use, and never created based on a salesperson’s preferences. During our interview with Ani Chiuzan head of customer marketing at Pipedrive we found a salesperson oriented tool that is both. Ani discusses the basics of a CRM system that salespeople like and what separates CRM from Sales Lead Management Software.
Most "interim sales managers" are hired in times of stress. These sales consultants are expected to swiftly “right-the-ship.” During this podcast, James Obermayer, who successfully increased sales, reshaped marketing departments, created SWOTs and Sales and Marketing Plans, for more than 50 high tech clients shares the 13 lessons he learned while at Sales Leakage Consulting. This session is for sales consultants and interim sales and marketing managers (Interim CMO's are also welcome).
Measuring and managing virtual events is every marketer’s challenge. Sales are suffering as live event leads have dried up and pipelines are falling. In this program, Victor Kippes of Validar discusses how to track and measure virtual event attendees, content consumed, demos attended, attendee behavior and consequent pipeline contributions and sales made. Every marketer for virtual events should listen to this program.
In many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular, customer needs. Businesses that closely align these two functional areas can have a greater impact on the customer experience, and essentially a better business outcome.