Measuring and managing virtual events is every marketer’s challenge. Sales are suffering as live event leads have dried up and pipelines are falling. In this program, Victor Kippes of Validar discusses how to track and measure virtual event attendees, content consumed, demos attended, attendee behavior and consequent pipeline contributions and sales made. Every marketer for virtual events should listen to this program.
In many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular, customer needs. Businesses that closely align these two functional areas can have a greater impact on the customer experience, and essentially a better business outcome.
Virtual Events are in, and everyone knows it, but getting people’s butts in seats, and staying engaged is a different matter. Some say virtual events have engagement promise, but growth in this economy is elusive. Sruthi Kumar from Sendoso is here to tell us how to achieve growth in a downturn economy.
Most sales managers believe that a CRM system is all they need to manage prospect leads. Sales engagement software, however, solves the salesperson’s human failings that hamper sales success. Sales and Marketing managers should listen to this program.
Being adaptable and relevant in today's market requires a powerful marketing strategy and incorporating video is a great place to begin. In this episode of Revenue Rebels, host Rhoan Morgan is joined by CEO of 522 Productions, Alisa Vossen to discuss how to effectively leverage video marketing. Alisa shares her team's latest "rebel act," how video improves the customer experience, and how to measure success and ROI.
Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel. DemandLab is the sponsor of Revenue Rebels
CMO slots cannot be vacant, even for a few weeks. Learn how to keep up your momentum with a fractional/interim CMO which will gain momentum for you, not lose it. This program is for the C-Suite executive that has an open spot for a CMO.
Ever the optimist, Award-winning Magician, Scott Tokar, is looking forward to the irreplaceable trade shows he is a part of regularly. His corral of other performers know they can adjust and do online appearances, but nothing replaces the barker at a trade show driving people you never reached before to hear your message through entertainment.
Interviews executives about best practices in sales and marketing, sales lead management and sales lead generation. It has been broadcast since 2009.
